Cold Communication Isn't Dead, Bad Messages Are

I get them all the time, those pesky emails from salespeople asking me for 30 minutes of my time to pitch me on their super cool, next generation, game-changing product. I feel sorry for them because I know it's their job. They're supposed to reach out. They need to prospect. The sales aren't going to create themselves. Salespeople have to cold call (in this instance, I mean cold anything; email, LinkedIn, calling, etc.). But man, are the emails and calls awful.